Cognitive technologies AI in business
How to consider artificial intelligence factors in your work?
Tech Kiwari | Microsoft employees wrote a column for vc.ru about how problems with cognitive functions arise in their business. The authors talked about some cases of using such technologies and gave a few to those who are thinking about introducing artificial intelligence algorithms into their project.
The concept of cognitive technologies greatly increases the partial restoration of the functions of the human brain responsible for processing and analyzing information coming from the outside world. This term is most often associated with reverse applications based on them: Prisma, Vinci, MSQRD, Microsoft Pix, FindFace.
But besides this, cognitive technologies are applied in various stages of life: from the stage of development of the disease to the development of promotional sites as events unfold.
Artificial intelligence in medicine
Over the past two years, more than $1 billion in venture capital investments have been allocated to the development of cognitive technologies, which are part of this large-scale direction, according to Deloitte research.
In Silicon Valley, this trend has also not been bypassed. Its permanent representative is the medical startup MedWhat, which is developing an application for installing a diagnosis based on artificial intelligence technologies.
His story began four years ago when Arturo Devesa, a researcher at the Stanford University School of Medicine, decided to start his own startup to solve the problem of poor quality capital services and their high cost. At a time when he actively participated in the review of StartX, the Stanford business incubator, and in 2013 the MedWhat application was presented at a demo day, and in 2014 the team received an initial investment of $560,000.
The founders decided to have an adult application and introduce a voice search cognitive group into it. At the beginning of 2016, the startup became a ten member of Microsoft Accelerator Seattle.
The MedWhat application is able to collect and structure medical information from open sources, but also to analyze data about each patient and his medical history. This iterative process provides a great advantage over competitors.
“In the future, the doctor will become a product of artificial intelligence. We want medical knowledge to be accessible to everyone, and cloud technologies can help us with this, ”comments Arturo Devesa.
Same with voice command. At the same time, the application can find answers both with the help of text and with the help of its sound impact. you need to enter some information about yourself: gender, age, anamnesis. After that, the client receives general recommendations. In the event that he introduces symptoms that indicate the possibility of a serious illness, MedWhat will advise exceptional cases.
The application also integrates with a fitness bracelet and is able to display information about exercise, sleep, walking and heart rate.
Biometrics in banks
Biometric authentication instead of the standard password path has become a trend of the last few years. Back in early 2016, The Wall Street Journal published an article stating that in the future, digital security technologies will do without passwords.
"From a natural standpoint, and considering the cost-benefit ratio, users are simply ignoring many security recommendations," says Cormac Hurley, a Microsoft researcher. “The reason the inconvenience is not offset by the benefit.”
In fact, back in 2015, Wells Fargo resolved these standard tensions between security and the use of the mobile banking app in a non-standard way: Instead of regular passwords, the app can now use biometric data.
The mechanism of multimodal biometric user authentication is based on the detection of VoiceKey.OnePass, developed by the Russian company SRT ("Center for Speech Technologies"). This combines the ability to have a face and voice biometrics. The user must calculate the numbers that appear on the screen of the device in the required order for the system to verify it.
In addition, solving a security problem helps to solve several problems for customers and banks at once:
People often forget banking app passwords, which minimizes their use. On average, about 20-30% of help desk adherents are associated with password changes, according to Gartner.
When confirming the entrance to the mobile bank using a smartphone, it is inconvenient to receive a password in an SMS, since it is necessary to disable it, remember the password, return and enter it.
“In the first fifteen years, Internet access was an effective means of protection, but now we need a different solution,” comm.
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